How we can help you

Go-to-market strategy

Tailored go-to-market strategies for Chinese businesses entering Europe, designed to streamline market entry, increase visibility, and drive growth.

Our consultants are experts in the field of market and competitors analysis and can help you identify the one best way to enter the best market(s) for your product.

  • Market selection
  • Channel planning
  • Launch optimization

Local partnerships

Strategic local partnerships for Chinese businesses in Europe, focused on building strong connections and expanding networks.

We match you with trusted local partners from our diverse European network, guiding you through a clear, step-by-step process to build strong and strategic business relationships.

  • Partner sourcing
  • Network activation
  • Relationship management
  • Relationship management
  • Relationship management

Product positioning

Effective product positioning; designed to align your offerings with market needs and enhance brand perception.

We help you refine your value proposition and adapt your messaging to local expectations, ensuring your product resonates with the right audience from day one.

  • Value proposition
  • Messaging adaptation
  • Audience targeting

Adaptive branding

Adaptive branding strategies tailored to European markets, ensuring your brand stays consistent while resonating with local cultures and consumer behaviors.

We help you adjust your brand identity and messaging to fit local expectations without losing your core values — from visuals to tone of voice, every element is adapted to connect authentically with your target audience.

  • Visual localization
  • Cultural alignment
  • Brand consistency

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